Privacy Policy
Information we collect from you
We will collect and process the following data about you:
Information provided by you. This encompasses details about yourself that you furnish either through completion of forms on our website (https://www.brierfieldcarsales.co.uk) or through communication via phone, email, or other means. It encompasses data shared during the registration process on our site, subscription to our services, product searches, order placements, participation in discussion boards or social media activities on our site, entry into competitions, promotions, or surveys, and when reporting issues with our site. The information may comprise your name, address, email address, phone number, financial and credit card details, personal description, photograph, date of birth, employment information, and address history.
Information gathered about you
For each of your visits to our site, we will automatically collect the following details:
- Technical information, which includes the Internet Protocol (IP) address utilized to establish a connection between your computer and the Internet, your login details, browser type and version, time zone configuration, browser plug-in types and versions, operating system, and platform.
- Information pertaining to your visit, encompassing the complete Uniform Resource Locators (URL), the clickstream to, through, and from our site (including date and time), products you perused or searched for, page response times, download errors, duration of visits to specific pages, page interaction details (such as scrolling, clicks, and mouse-overs), methods employed to navigate away from the page, and any phone number used to contact our customer service.
Information obtained from alternative sources.
This pertains to data we acquire about you through your utilization of other websites under our operation or the additional services we offer. In such instances, we would have communicated to you during the data collection process if there were intentions to internally share and amalgamate that data with information gathered on this site. The purposes for sharing and combining your data would also have been disclosed. Collaboration with third parties, including business partners, technical, payment, and delivery service subcontractors, advertising networks, analytics providers, search information providers, and credit reference agencies, is integral to our operations. When we receive information about you from these entities, we will notify you and specify the intended purposes for using that information.
Uses made of the information
The information is utilised for the following purposes:
Information You Provide:
- Fulfilling contractual obligations and delivering requested products and services.
- Providing details about goods and services similar to those you have inquired about or purchased.
- Sharing information about products or services that may be of interest, with your consent.
Information We Collect:
- Administering the site and conducting internal operations, including troubleshooting, data analysis, testing, research, statistical analysis, and surveys.
- Enhancing the site to ensure effective content presentation for you and your device.
- Enabling participation in interactive features of the service.
- Maintaining site safety and security.
- Measuring advertising effectiveness and delivering relevant advertising.
- Making suggestions and recommendations about goods or services that may interest you.
Information from Other Sources:
- Combining with data you provide and information we collect for the aforementioned purposes.
Cookies
In order to differentiate you from other website users, our site employs cookies. This enhances your browsing experience and facilitates ongoing improvements to our website. For a comprehensive overview of the cookies we utilize and their respective purposes, please refer to our Cookie Policy.
Disclosure of your information
We may disclose your personal information to:
- Any member of our corporate group, including subsidiaries, our ultimate holding company, and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
- Selected third parties, including business partners, suppliers, and subcontractors (such as AQL Text Credits, AutoTrader, Barclays, Bing, Book my Garage, Canddi, Chat Heroes, Click Dealer, Click Desk, Codeweavers, Conflux, Contact at Once, CreditPlus, DealTrak, Evolution Funding Ltd, General Insurance Distribution Ltd, Good Garage Scheme, Google, Heart Internet, iVendi, Judge Service, Live Chat Inc, Live Help Now, MailChimp, Mandrill, Mapfre, Motor Marketing, Oodle Finance, PayPal, Review.io, Sage, Stripe, Trello, Trust Pilot, Twilio, UK Fast, Visitor Chat, WorldPay, Xero, Yell) when necessary for the performance of any contract entered into with you.
- Analytics and search engine providers assisting in the improvement and optimization of our site.
- Credit reference agencies to assess your credit score, where this is a contractual requirement for us or any of our business partners, suppliers, and subcontractors.
- Finance brokers and lenders for the purpose of providing requested finance.
We shall reveal your personal information to third parties in the following situations:
1. In the event of selling or acquiring any business or assets, your personal data will be disclosed to the prospective seller or buyer of such business or assets.
2. If a third party acquires Brierfield Carsales or a significant portion of its assets, the personal data held about its customers will be one of the transferred assets.
3. When compelled by a legal obligation, or to enforce or apply our Terms of Use, terms and conditions of supply (accessible from Brierfield Carsales), and other agreements; or to safeguard the rights, property, or safety of Brierfield Carsales, our customers, or others. This may involve sharing information with other companies and organizations for purposes such as fraud protection and credit risk reduction.
We will not disclose your personal information to third parties to enable them to contact you for marketing purposes unless we have your consent to do so.
Where we store personal data
All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA") by one of our suppliers. It may also be processed by staff operating outside the EEA who work for one of our suppliers. This includes staff engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. Brierfield Carsales will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
What is the duration for which we keep your personal data?
Unless mandated by law (e.g., for fraud prevention or tax evasion purposes), we do not retain personal data beyond the necessary duration for the original purposes of collection. Typically, this period is seven years if you have purchased a vehicle, services, or obtained finance through us; or six months if no such transactions occurred. If you have not objected to receiving information about our goods and services, or if you have given and not withdrawn consent for other marketing purposes, we will retain the data as long as needed for those purposes.
We conduct regular reviews of the personal data in our possession, eliminating anything deemed unnecessary. Information that requires retention but doesn't necessitate frequent access is securely archived or placed offline.
Your rights
You have the right to request that we refrain from processing your personal data for marketing purposes. We will seek your consent (prior to data collection) if we plan to utilize your data for such purposes or disclose your information to any third party for marketing purposes.
You can assert your right to inhibit such processing by refraining from selecting specific boxes on the forms we employ to gather your data. Additionally, you possess the right to rectify inaccurate or incomplete data and, in certain circumstances (such as when retaining the data is no longer essential for the initial collection/processing purposes, your consent has been withdrawn, or you object to the processing with no prevailing legitimate interest), to have your personal data erased from our systems.
If you have supplied us with your personal data, and our processing is automated and relies on your consent or is essential for a contractual performance, you have the right to request the provision of your data in a structured, commonly used, and machine-readable format. Alternatively, if feasible within our systems, you may ask for the direct transmission of the data to another organization. Machine-readable denotes that the information is organized in a way that software can extract specific elements of the data.
Unless the decision is essential for entering into or performing a contract between us, is authorized by law (e.g., for the prevention of fraud or tax evasion), or you have explicitly consented to such processing, you retain the right to request that we refrain from subjecting you to any decision that yields a legal effect or a similarly significant impact through automated processing.
You have the option to exercise any of the aforementioned rights by reaching out to us through the following contact details: 86-92 Colne Road, Brierfield, BB9 5NN or info@brierifeldcarsales.co.uk.
From time to time, our site may include links to and from the websites of our partner networks, advertisers, and affiliates. Should you choose to follow a link to any of these websites, please be aware that they maintain their own privacy policies, and we assume no responsibility or liability for these policies. It is advisable to review these policies before providing any personal data to these websites.
Access to information
The Act grants you the right to access information held about you, and this right can be exercised in alignment with the Act. There will be no charge for furnishing details of the information we hold about you, unless your request is deemed manifestly unfounded or excessive, especially if it is repetitive. In such cases, a reasonable fee, reflective of the administrative cost of providing the information, may be charged. Additionally, we reserve the right to charge a reasonable fee for complying with multiple requests for additional copies of the same information.
Changes to our privacy policy
Any future alterations to our privacy policy will be posted on this page and, when suitable, communicated to you via email. Kindly revisit this page regularly to stay informed about any updates or modifications to our privacy policy.
Contact
We welcome any questions, comments, or requests concerning this privacy policy, and they should be directed to 86-92 Colne Road, Brierfield, BB9 5NN, or emailed to Info@brierfieldcarsales.co.uk.
Complaints
Should you have any complaints regarding the processing of your personal data, please reach out to us at 86-92 Colne Road, Brierfield, BB9 5NN, or via email at info@brierfieldcarsales.co.uk. We will make every effort to address and resolve your concerns.
If your dissatisfaction persists, you have the option to contact the Information Commissioner's Office. They can be reached by mail at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, by phone at 0303 123 1113 or 01625 545745, by fax at 01625 524510, or through the online email message form at https://ico.org.uk/global/contact-us/email/ or the online complaints form at https://ico.org.uk/concerns/handling/.